What is You Are Beautiful?
You Are Beautiful started as a passion project in 2002 with 100 stickers, with a goal to help people feel better every day. The project was run out of a two car garage until 2018. YAB HQ was then opened in Chicago, offering a retail store front (open to the public daily), as well as housing our studio. We are extremely grateful for the global community who has helped spread millions of stickers, murals, & art installations far and wide!
About the Artist
Matthew Hoffman is a Chicago based artist & designer whose public works have been exhibited internationally. His ideas and work have been included in Good, the New York Times Magazine, and Ready Made. He has been published in books by Gestalten, Droog, and Taschen, and was featured in a segment on the Oprah network.
Matthew has created large scale public installations for the City of Chicago, Rose Fitzgerald Kennedy Greenway Conservancy, Albright Knox Gallery, as well as companies like Apple, Facebook, Zappos, & Cards Against Humanity. There are close to 30 outdoor installations currently up in the Chicagoland area.
Matthew is the Custodian of You Are Beautiful, a project to better the world in little ways. The message has reached every corner of the globe, with over 7 million stickers shared by the community. The hope is for us to share uplifting thoughts with each other.